Who We Are?

Okan Ürkmez is a strategist who learned where performance is lost in the field. He spent twenty-one years of his career in FMCG, pharma and retail across B2C and B2B. From medical sales representative to national sales manager and then general manager, he saw that the real variable behind the numbers is always human behavior. His consulting approach rests on that insight: an organization’s results are the sum of the small behaviors its leaders repeat every day.

As a founding partner of ecosystem360, Okan designs and leads transformation programs with boards, CEOs and HR leaders across sectors from manufacturing to retail, aviation to security. One principle guides his work: no prescription without diagnosis. Organizations take shape around their leaders. Okan discovers where leadership impact and performance leak most. Every program starts with the organization’s own data, field reality and people’s voice. Instead of off-the-shelf training catalogs, he advances with company-specific simulations and ends with measurable behavior change.

That philosophy is the starting point of ecosystem360’s AI-supported 360° leadership assessment system, grounded in the competency frameworks of the 360° Performance Engineering Model. Today Okan is running a leadership transformation program covering more than 750 managers across three levels — from field team leaders to mid and senior management.

He positions ecosystem360 as a corporate performance development company. Together with his co-founder, he built tools that measure performance gaps across six dimensions with the Performance Gap Diagnostic.

He does not consult only by observing from the outside. He served as Turkey Sales Manager at Santa Farma Pharmaceutical, and as General Manager for Sales & Marketing at Marie Claire Paris (Eurasia, MENA, Gulf, Russia) and AIC Chemical — roles he continues to advise. That keeps every approach he recommends first tested at his own table. The ecosystem360 brand was born from Pin Akademi’s more than 14 years of experience. Its coaching programs hold Association for Coaching (AC) corporate accreditation.

People who work with him say he names what is not being said at the table, not only what is. He clarifies hard conversations rather than softening them — while protecting the other person’s dignity. He creates pressure not with volume, but with structure and consistency. For him, a successful project is a system that keeps working after the consultant leaves.

Outside work, he makes time for his wife and two sons, Eymen and Çağan, cooking at home, and starting the day with a morning walk. Perhaps that is why he believes the best results come not from haste, but from the right ingredients, patience and repetition.

At the center of his life and work sits one fundamental pursuit: helping people remember the potential, value and inner voice they forget in the rush of daily life. He believes that the transformation of an individual — or of a vast organization with hundreds of employees — does not begin by adding something new from outside, but by uncovering the gem that was already there, gradually buried under dust.

This approach was not written as a desk-bound theoretical formula; it was filtered from the heart of real life. He began his professional journey in the busiest corridors of the corporate world. At pioneering organizations such as Acıbadem Sigorta and Turkcell Superonline, he started from the ground up, learning the field firsthand, and later carried that path into managerial and director-level responsibility. He experienced persuasion dynamics, human relationships, target pressure, team spirit and the loneliness of leadership directly in the field.

That field-fed curiosity and drive to create carried him into boundary-pushing projects: the entrepreneurial spirit behind Turkey’s first overnight library later evolved into building corporate academies. He played an active role in founding AOSB Academy — a first in Organized Industrial Zone history — and in modeling many in-house academies thereafter, creating sustainable ecosystems where corporate knowledge can be passed from generation to generation.

For more than 14 years, under Pin Akademi — which he founded — he has accompanied organizations and leaders. At the center of his solutions sit people, performance and happiness.

Believing that ideas multiply when shared, he has spoken on stages from TEDx to national summits, universities and companies. His aim is not only to inform audiences, but to spark a shift so they leave looking at their lives and work with different eyes.

Beyond titles, stages and the business world, he is a husband and a father rediscovering life every day with his daughter. As a caravan enthusiast and traveler, he sees discovering new routes, listening to nature’s rhythm and understanding the world by slowing down as an essential part of life. Because the best ideas often emerge while looking at the horizon from a caravan window — and the deepest insights on the journey inward.

If you want to remember that forgotten power in your organization or personal leadership journey, you can set out on the road together.