SALES & MARKETING
Corporate Sales and Marketing Training
Ecosystem Sales & Marketing Performance Programs
Sales is more than a skill. It is a performance system. From understanding the customer to creating value, from sales skill to sustainable commercial performance. Sales performance is not built simply by knowing good sales techniques. Understanding the customer correctly, creating value, building strong relationships, managing opportunities and negotiating effectively all develop together. ecosystem360 Sales and Marketing Training develops the needs of different roles, from sales professionals to sales leaders and marketing teams, along the axis of customer, value, sales, leadership and commercial performance. We are not content with teaching sales. We develop sales performance.
Sales is more than a skill. It is a performance system.
From understanding the customer to creating value, from sales skill to sustainable commercial performance. Sales performance is not built simply by knowing good sales techniques. Understanding the customer correctly, creating value, building strong relationships, managing opportunities and negotiating effectively all develop together. ecosystem360 Sales and Marketing Training develops the needs of different roles, from sales professionals to sales leaders and marketing teams, along the axis of customer, value, sales, leadership and commercial performance. We are not content with teaching sales. We develop sales performance.
Ecosystem Sales & Marketing Performance Programs
Sales Skills & Behavioral Selling
Sales Techniques and Sales Skills Training
Program definition
Who is it for?
- Sales representatives
- Sales specialists
- Field sales teams
- Professionals in contact with customers
- Those starting a career in sales
Core need
Core transformation
Program focus
- Understanding customer needs
- Sales conversation
- Asking powerful questions
- Active listening
- Sales psychology
- Persuasion
- Objection handling
- Closing the sale
- Behavioral selling
Core question
Muscle developed
Learning model
- Training
- Sales scenarios
- Role-play
- Video / observation
- Feedback
- Field application
Measurement areas
- Conversation quality
- Needs discovery
- Objection handling
- Conversion rate
- Sales behaviors
At the end of the program
B2B & Strategic Selling
B2B Sales and Strategic Selling Training
Program definition
Who is it for?
- B2B sales professionals
- Corporate sales teams
- Business development teams
- Sales engineers
- Professionals engaged in complex selling
Core need
Core transformation
Program focus
- B2B sales process
- Customer segmentation
- Decision-maker analysis
- Stakeholder mapping
- Opportunity management
- Discovery
- Solution selling
- Pipeline management
- Sales strategy
Core question
Muscle developed
Learning model
- Real customer cases
- Opportunity workshop
- Stakeholder mapping
- Pipeline exercises
- Field application
Measurement areas
- Opportunity conversion
- Pipeline quality
- Sales cycle
- Win rate
- Opportunity progression rate
At the end of the program
Negotiation & Value-Based Selling
Negotiation Techniques and Value-Based Selling Training
Program definition
Who is it for?
- Sales professionals
- Key account managers
- Those who negotiate with procurement
- Sales managers
- Business development teams
Core need
Core transformation
Program focus
- Negotiation preparation
- Value proposition
- Value Selling
- Price defense
- BATNA / ZOPA
- Concession management
- Objections
- Win-win approach
- Sales negotiation
Core question
Muscle developed
Learning model
- Negotiation simulations
- Real cases
- Role-play
- Video feedback
- Preparation tools
Measurement areas
- Discount rate
- Margin
- Negotiation outcome
- Value-defense behavior
- Close rate
At the end of the program
Strategic Account Management
Key Account and Strategic Account Management Training
Program definition
Who is it for?
- Key Account Managers
- Corporate account managers
- Regional managers
- Sales managers
- Teams responsible for strategic customers
Core need
Core transformation
Program focus
- Key Account Management
- Customer segmentation
- Customer strategy
- Account plan
- Stakeholder mapping
- Cross-sell / Up-sell
- Customer profitability
- Relationship management
- Co-creating value
Core question
Muscle developed
Learning model
- Real customer analysis
- Account planning workshop
- Customer case studies
- 90-day customer plan
Measurement areas
- Customer growth
- Share of Wallet
- Cross-sell / Up-sell
- Customer profitability
At the end of the program
Sales Leadership & Performance Management
Sales Management and Sales Leadership Training
Program definition
Who is it for?
- Team leaders
- Regional managers
- Sales managers
- Sales directors
- Field managers
- New sales managers
Core need
Core transformation
Program focus
- Sales leadership
- Goal and KPI management
- Pipeline management
- Forecast
- Field coaching
- Performance conversations
- Feedback
- Sales meetings
- Sales rhythms
Core question
Muscle developed
Learning model
- Diagnostic
- Workshop
- Pipeline clinic
- Field coaching
- Manager applications
- 30-60-90 tracking
Measurement areas
- Goal achievement
- Pipeline coverage
- Forecast accuracy
- Coaching frequency
At the end of the program
Marketing & Customer Value
Marketing, Brand and Customer Focus Training
Program definition
Who is it for?
- Marketing teams
- Product and brand managers
- Sales & marketing professionals
- Customer experience teams
- Business development teams
Core need
Core transformation
Program focus
- Customer insight
- Segmentation
- Target audience
- Positioning
- Value proposition
- Customer journey
- Brand experience
- Go-to-market
- Marketing performance
Core question
Muscle developed
Learning model
- Workshop
- Customer research
- Persona work
- Value proposition design
- Journey exercises
- Real brand cases
Measurement areas
- Customer acquisition
- Positioning clarity
- Lead quality
- Conversion
At the end of the program
| Sales Skills & Behavioral Selling | B2B & Strategic Selling | Negotiation & Value-Based Selling | Strategic Account Management | Sales Leadership & Performance Management | Marketing & Customer Value | |
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| Program definition | Sales Techniques and Sales Skills Training | B2B Sales and Strategic Selling Training | Negotiation Techniques and Value-Based Selling Training | Key Account and Strategic Account Management Training | Sales Management and Sales Leadership Training | Marketing, Brand and Customer Focus Training |
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| Core need | “I want to understand the customer better and manage my sales conversations more effectively.” | “I want to manage long and complex B2B sales processes more strategically.” | “Instead of bargaining over price, I want to defend the value we create.” | “We want to move our relationship with our most valuable customers from selling to strategic partnership.” | “How do I move from managing salespeople to managing a team that produces sustainable sales performance?” | “We want to create stronger value propositions and growth opportunities by better understanding the market and the customer.” |
| Core transformation | Moving from a salesperson who pitches products to a sales professional who understands the customer and creates value. | Moving from tracking opportunities to strategically managing the complex sales process and decision ecosystem. | Moving from discount- and price-focused selling to a negotiation approach that surfaces and protects value. | Moving from managing the customer account to a strategic partnership that manages the customer's business and growth opportunities. | Moving from tracking sales results to sales leadership that systematically manages behaviors, the pipeline and performance. | Moving from product- and campaign-focused marketing to marketing focused on customer insight and value creation. |
| Program focus |
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| Core question | “How can I better understand and influence the customer's buying decision?” | “How can I manage complex B2B sales opportunities with higher success?” | “How can I increase the value the customer perceives without lowering the price?” | “How can we create more value and sustainable growth with our strategic customers?” | “How can I take my team's sales performance out of being dependent on individuals?” | “How can we turn customer insight into a stronger value proposition and a commercial opportunity?” |
| Muscle developed | SALESUnderstand the customer and sell effectively | OPPORTUNITYManage the complex sale | VALUECreate and protect value | CUSTOMERGrow the relationship | PERFORMANCEManage the sales system | MARKETDesign demand and value |
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| At the end of the program | A sales professional who understands the customer better, asks the right questions and can manage the sales conversation in a way that creates value. | A B2B sales professional who can read the complex customer structure, manage opportunities strategically and increase the probability of winning. | A professional who can talk about value instead of price, comes to the negotiation prepared and can protect both customer value and company margin. | A professional who understands their strategic customer in depth, manages the relationship and creates sustainable growth opportunities within the customer. | A sales leader who does not merely set targets; who manages the pipeline, behavior, coaching and performance system. | A professional who understands the market and the customer, develops strong value propositions and connects marketing to measurable commercial results. |
Not Sales Training, but Sales Behavior Transformation
Knowing does not create sales performance. Applying the right behavior at the right frequency does. Training + Field + Manager + Behavior + KPI within the same system.
SALES
Sales Skills & Behavioral Selling
Sales Techniques and Sales Skills Training
Muscle developed
Understand the customer and sell effectively
Core question
“How can I better understand and influence the customer's buying decision?”
Core need
“I want to understand the customer better and manage my sales conversations more effectively.”
Core transformation
Moving from a salesperson who pitches products to a sales professional who understands the customer and creates value.
At the end of the program
A sales professional who understands the customer better, asks the right questions and can manage the sales conversation in a way that creates value.
Who is it for?
- — Sales representatives
- — Sales specialists
- — Field sales teams
- — Professionals in contact with customers
- — Those starting a career in sales
Program focus
- — Understanding customer needs
- — Sales conversation
- — Asking powerful questions
- — Active listening
- — Sales psychology
- — Persuasion
- — Objection handling
- — Closing the sale
- — Behavioral selling
Learning model
- — Training
- — Sales scenarios
- — Role-play
- — Video / observation
- — Feedback
- — Field application
Success metrics
- — Conversation quality
- — Needs discovery
- — Objection handling
- — Conversion rate
- — Sales behaviors
Sales Development Model
A holistic sales performance system that extends from diagnosis to the field, from coaching to measurement.
Based on the program need
Diagnose — Measure
Identify the sales team's current performance, behaviors and critical development areas.
Learn — Learn
Learn the sales approach, tools and methods relevant to the need.
Practice — Apply
Practice with real customer scenarios, role-plays and cases.
Apply — Take to the Field
Apply the learned behaviors in real customer conversations.
Coach — Coach
Strengthen behavior through the sales manager's observation, feedback and field coaching.
Measure — Measure
Track the change with a 30-60-90 behavior scorecard and sales KPIs.
The development need of every sales organization is not the same. While a new sales professional needs to develop their skills in understanding customer needs and handling objections, opportunity management, strategic account management and value-based selling may become more critical in experienced B2B sales teams. ecosystem360 designs corporate sales training according to the sales team's role, customer structure and performance needs.
FAQ
Frequently Asked Questions
Sales training can be designed for sales representatives, field sales teams, B2B sales professionals, key account managers, business development teams and sales managers according to role and experience level.
Corporate sales training should be designed by analyzing the company's sector, customer profile, sales model, sales process and performance needs. The training content can be supported by real customer cases, role-plays, field applications and performance measurements.
In B2B sales training, customer and decision-maker analysis, needs discovery, opportunity management, value proposition, strategic selling, pipeline management, negotiation and complex sales processes come to the fore.
Understanding customer needs, active listening, asking powerful questions, persuasion, objection handling, value presentation, negotiation and closing the sale are among the core development areas.
Sales management training focuses on goal and KPI management, pipeline management, forecast, performance conversations, feedback, field coaching and building high-performance sales teams.
The impact of training can be tracked not only through participant satisfaction but through indicators such as sales behaviors, conversion rate, win rate, pipeline quality, sales cycle, forecast accuracy and goal achievement.
NEXT STEP
Let's design a tailored program for your sales team
Let's analyze your sales model, customer structure and performance needs together.
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